Mastercard Backs Fideum Group as Winner of Lighthouse FINITIV Program

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Supply: mclighthouse.com

Monetary aggregator Fideum has been introduced because the winner of the Mastercard Lighthouse Finitiv program on its path to merge crypto and conventional finance.

According to the press launch, Fideum acquired a “double award”: because the regional Baltic class winner and the general program winner.

It said that,

“As the general winners, Fideum will obtain ongoing help from Mastercard and are invited to pitch for Begin Path, Mastercard’s world start-up engagement program.”

Moreover, Fideum received the favored vote and acquired the Folks’s Alternative award.

The choice committee commented that the corporate was chosen as the general winner “on account of their clear imaginative and prescient of the necessity for marrying the previous established with the brand new upcoming options and features whereas guaranteeing regulatory compliance.”

Bridging the Blockchain-TradFi Hole


Fideum says that it goals to supply a ‘plug-and-play’ integration course of to business-to-consumer (B2C) and business-to-business (B2B) customers. This fashion, it plans to bridge the hole between the standard monetary sector (TradFi) and the digital asset market.

The corporate stated that,

“Merely put, Fideum permits customers to combine cryptocurrencies rapidly and simply and blockchain providers into their options enabling conventional gamers to participate within the crypto area.”

It additionally claims to have “nice worldwide traction.” It’s already supporting 120 international locations, whereas 30 institutional companions help its resolution.

In response to CEO Anastasija Plotnikova, Mastercard’s recognition stresses the “vital want” for Fideum’s options. These embrace making a seamless, regulated pathway for establishments to interact with crypto.

Mats Taraldsson, Head of Innovation, Fintech, and Influence Tech Engagement at Mastercard Nordics and Baltics, opined that the monetary know-how trade is “present process a transformational shift, and the fintech firms chosen for this program are on the forefront of this revolution.”

These firms are pushing the boundaries of conventional banking and cost strategies, Taraldsson stated. The options they provide deal with customers’ altering wants and expectations.

Three Extra Begin-ups Awarded


The winners had been introduced through the Mastercard Lighthouse’s Grand Finale occasion and award ceremony on the SLUSH convention in Helsinki.

Three different startups received awards within the fall’s FINITIV 2023 class:

  • Vaulter (Powrs) acquired the Investor Awards as the corporate that confirmed probably the most traction with Mastercard Lighthouse’s Investor Circle;
  • Bits Know-how is the winner of the Swedish class;
  • Starcart is the winner of the End class.

The FINITIV program runs over a three-month interval. It permits Nordic and Baltic fintech, fintech-enabler startups, and early scaleups to work with numerous investors, stakeholders similar to Mastercard, tier-one Nordic banks similar to SEB, Danske Financial institution, DnB, Swedbank, and OP Monetary Group, tech companions similar to AWS, and program advisors similar to FinTech Mundi and Invenio Development.

The aim is “to create situations favorable” for pursuing partnerships between the individuals and stakeholders, and the individuals themselves.

Marius Ribokas, Innovation lead in Fintech partnerships at SEB Baltics, commented that this system is “a fast-track manner for capturing rising tendencies and options within the trade.”

Twice a yr, the Program stakeholders choose an total winner.

The functions for 2024 are open.

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